This can be done by incorporating surveys or other interactive elements, like quizzes and links to resources. Open up the street for communication by using an internal newsletter as an invitation for a response. That’s why it’s valuable to distill the message and organize the content in terms of priority. But, your employees already have a lot on their plate. So, you’ll want to keep it simple, concise, and fun by injecting personality, capping the word count (recommendation: 2 minutes to read, so about 200 words or 20 lines of text), including visuals or videos, and removing complex words that are too hard to swallow.Ĭhances are you have more than one message you wish to send at any given time. Make the Internal Newsletter Easy to ReadĪnything that’s boring is going to cause drop-off. They should be one tool in your toolbox, along with social media platforms, messaging platforms like Slack, in-person communication, and meetings, to name a few.Ģ. Internal company newsletters are a great way to get in front of all of your employees in a single swoop, but they can’t be the only tactic you use. This way, you don’t have to even think twice about email best practices because they are already built in when you use Publicate’s templates.īefore you get started, take a moment to review these recommendations so that you can develop the best email newsletters in no time. Publicate is an email/internal comms builder that offers a library of templates and an easy-to-use interface to create, edit, and export your newsletters. While internal newsletters take a little more time to develop in terms of content creation, they can also be seamlessly executed with the aid of an email template builder.īy using a web-based email builder like Publicate, all you need to know is the message you wish to convey, and then, you can use the easy drag-and-drop functionality to populate templates (that you can also easily design using your company’s existing branding). Many business professionals learn how to draft emails to colleagues and customers quickly as it becomes second nature. What are Internal Newsletter Best Practices? This way, they play a role in shaping the organization’s decisions and feel valued at the same time. You can also use internal newsletters to help employees feel heard and drive engagement by incorporating surveys and opportunities for employees to provide their feedback. When employees are in the loop, they feel valued, which helps them perform at their highest levels. That is to say that this is the case when internal newsletter best practices are upheld. Newsletters can be a huge source of boosting company morale and promoting a transparent, collaborative, and engaging work environment. Internal newsletters are informational at the core, but their benefits are far-reaching beyond the actual opening of an email. What are the Benefits of an Internal Newsletter? Your employees likely read news about the industry they are in on their own time, but to ensure the important news is known, you can spread industry updates within newsletters so everyone is up-to-date on the latest and greatest. There’s an event newsletter template for that! Utilize an employee newsletter to spread the word. Say you’re hosting a company event, happy hour, or webinar and want to boost attendance. If you need to share new company policies, goals, projects, or news coverage, a company newsletter template can be a great option. If your company is hiring, offering professional development courses, announcing new employees, sharing payroll information, and the like, this could all be communicated via an organization-wide newsletter.Ĭompanies are dynamic, and as such, processes and goals change with time. Some examples of employee newsletter ideas include: Employee newsletters are sent based on need, so their content varies depending on what message you need to get across to your team. The best business newsletters know how to balance design with content, and functionality with fun. What Types of Content Should You Include in an Internal Company Newsletter? The goal of an internal newsletter is to keep employees abreast of company updates and in the loop of whatever may be happening around them. What Should an Internal Company Newsletter Include? What is an Internal Newsletter?Īn internal newsletter is an email that is sent out from the company (usually from the HR team, marketing team, or designated internal communications team) to employees.
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